Token listing on Binance

Binance offers two main ways to list your token:

• Direct listing. For projects with tokens already in circulation.
• Launchpad/Launchpool. For early-stage projects that haven’t held a token generation event yet.

• Choose the option that fits your project’s stage of development.

Whether you’re aiming for token listing or coin listing, the most important step is filling out official application forms.

• You can apply for a Direct Listing or Launchpad/Launchpool listing via Binance's website.
• The application must be filled out by your project’s CEO or founder. Binance requires direct contact with key people in case of any issues.

Only apply through Binance’s official website. Contacting them through social media or emails outside the application process won’t help and could hurt your chances.

After submitting your application, it’s crucial to keep Binance updated on your project:

• Provide weekly or monthly progress reports through the same application form. Binance values steady, consistent progress.
• Even after your token is listed, Binance expects regular updates about your project’s development.

Showing consistent growth and active community engagement can significantly boost your chances of a successful token listing.

Incorporating Binance Coin (BNB) into your project can increase your chances of approval. Consider:

• Using BNB during your fundraising.
• Building your token on Binance Smart Chain (BSC) and ensuring a strong ranking based on active addresses and trading volume.

Supporting Binance’s ecosystem demonstrates a long-term commitment to mutual growth, which Binance values during the review process.

Binance’s due diligence process is thorough. They’ll review your team, community, product, and overall viability. To make this process smoother:

• Be responsive. Answer queries promptly.
• Stay professional. How your team communicates during the process matters. Maintaining professionalism, even in difficult situations, can make a positive difference.

Binance may ask for additional information, and being cooperative and professional will help speed things up.

To avoid hurting your listing chances, steer clear of these mistakes:

• Don’t ask for status updates. After submitting, be patient. Reaching out through social media or other channels won’t help.
• Don’t over-promote your coin. Excessively pushing your coin on social media or in online communities can backfire. Focus on meaningful project updates instead.
• Avoid pressure. Negative tactics like spreading FUD (fear, uncertainty, and doubt) will get your project blacklisted and damage your reputation.

To ensure any communication from Binance is legitimate:

• Binance will only contact you through official emails (e.g., listing@binance.com) with a specific PGP signature.
• If contacted via Telegram, verify the person’s identity using Binance’s official verification tool.

Be cautious of phishing or spoofing emails, even if they seem legitimate. Always verify email signatures and use anti-phishing codes to protect yourself.

If your project passes the initial review, Binance will send you a one-way NDA (non-disclosure agreement) to ensure confidentiality. The NDA prohibits you from disclosing any listing information until Binance officially announces it.

Violating the NDA can void the listing process. You can, however, inform your community that you applied using a designated image provided by Binance.

Evaluation process emphasizes the following:

• Proven team. The expertise and experience of your team are critical.
• Minimum viable product (MVP). Without an MVP, your project won’t pass the initial screening.
• User adoption. The number of active users is a major factor. Include user metrics in your application to strengthen your case.

High user engagement shows that your product has real value. This is a key measure Binance considers.

Binance doesn’t have a fixed listing fee. Instead, you propose an amount you’re comfortable with, and all listing fees are donated to the Binance Charity Foundation, which is 100% transparent and tracked on the blockchain.

Patience and persistence pay off

The token listing and coin listing processes are competitive and thorough. It’s normal not to hear back immediately after submitting your application, but by staying professional, providing regular updates, and engaging with Binance’s ecosystem, you can increase your chances of success.